The Covid-19 pandemic is accelerating emerging cosmetic trends. Consumer’s demand for efficient, comforting & sustainable formulas is rising. The industry is willing to meet the new cosmetic uses and rituals. One ingredient answers this need for balance between efficiency, comfort, sustainability and clean beauty : olive squalane.

Moisturizing is still the deal
 
Moisturizing is still a key benefit for skin care consumers. As read on Mintel, the part of new beauty and personal care products claiming to offer moisturizing or hydration keeps rising in the last few years.
During the pandemic, ingredients such as emollients were relatively successful, as they adress skin issues to their roots by deeply hydrating the epidermis. Among them, squalane is particularly effective.

Squalane (C30H62) is a derived from squalene. Squalene (C30H50) is produced by the human body, and is present in the stratum corneum of our epidermis.

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